Attracting attention of the viewer and emotional attachment to the product or item is the aim of a graphic identifier – a logo. The logo is a symbol which is a small calling card, a form of signature and a guarantee of quality associated with a certain product for many customers. A professionally designed logo may raise value of our brand from the very beginning. Our advertising agency is experienced in this type of endeavour. The final determinant of the logo shape is not only a graphical vision of the customer, but also some technical limitations which need to be considered. A logo is the most often copied, printed and displayed form of the advertisement. The design needs to consider different types of exposure and limitations connected with it.