A good product label design is often a source of the product’s success in the battle for a client which takes place in a shop. Clients are demanding and they are only satisfied with products that are aesthetically packed. Product labels should present shapes which are easy to remember for each customer. The product should also be easily identified with the whole family of products. For example: different tastes of chocolate recognised by colour of the label. Our advertising agency designs labels analysing it first. The analysis consists of the conversation with a client, who helps to present precisely: a group of the aimed customers, a branch of the market and the market’s needs. The aim of the analysis is also to determine the order and priorities of such elements as: the logo of the brand, product’s name and characteristics of the product. We will help and advise!